The Increasing Popularity of E-Commerce and the...

The Increasing popularity of E-Commerce and the effectiveness of online retail The increased usage and awareness of E-Commerce and online retail has greatly affected the way in which products are bought and sold in today’s society. For this assignment I will be researching the effectiveness and efficiency of offline and online retail environments of clothing products. I will be using Porter’s Value Chain Analysis to evaluate how value is created in e-business and I will then suggest significant improvements which I feel can lead to increased consumer use of online purchasing. There are many differences between the online retail environment of clothing and offline retail environment clothing. The main differences between the two can be†¦show more content†¦Porter’s Value Chain identifies key activities which most businesses have in common. The following is a diagram representing Porter’s ideas.-http://www.themanager.org/models/valuechain.htm The first activity Porter addresses is â€Å"Inbound Logistics† which involves how the raw materials are received, stored and distributed to manufacturing. In the case of an online clothing business this would involve gathering all the materials (silk, satin, denim, cotton, nylon etc) necessary to meet the demands of the thousands of online shoppers, to make each item of clothing and ensuring there is sufficient storage space in the warehouse for them to be stored in the best way possible, to avoid any deterioration with regards to the quality of the materials. Businesses should ensure they have an appropriate size of a warehouse also. It should not be too big as this would see the business lose potential profit as they wouldn’t be making efficient use of their full capacity. The materials are then transported to the manufacturing station next. The second step Porter refers to is â€Å"Operations† which entails all the assembling, machining and testing neededShow MoreRelatedBusiness Is The Organization Of Conducting Business887 Words   |  4 Pages1.0 Introduction E-Business is the organisation of conducting business by means of the web. According to the Retail Week (Bowden, 2015), online sales have developed by 14% from 2013 to 2014 with it surpassing  £100bn. The expanding popularity of online retail predicts that online sales are predicted to increase by 12% in 2015. This report will explore the future for retailers like Marks and Spencer and the key characteristics required for continued successful operations. 2.0 Findings A bricks andRead MoreOnline Shopping Habits1389 Words   |  6 Pages REVIEW OF LITERATURE ONLINE SHOPPING Online shopping or online retailing is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Alternative names are: e-shop, e-store, Internet shop, web-shop, web-store, online store, and virtual store. An online shop evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or shoppingRead MoreDecathlon China1582 Words   |  7 PagesChina Problem Statement:- In the upcoming executive meeting Aaron Zhou the e-commerce department head has to persuade the CEO to dedicate more resources towards social media in order to increase online sales short term and market share in long term. So how can decathlon china use social media effectively to attract more customers online towards its brand? And what missing Framework Zhou should use to measure the effectiveness of using Social Media as a marketing tool? Case Analysis:- DecathlonRead MoreOnline E Commerce Sales : A Important Role By Becoming An Innovative Phenomenon Essay2106 Words   |  9 Pageswith the fashion retail industry. Most of the fashion retailers in the industry have undertaken the strategies to go beyond the servicing customers via the salespersons through the adoption of the technology devices like the tablet computers that provide towards consumer services. E-retail distribution was established through the proposal that was designed to save a considerable amount of money while proving all the features that it is required for the online E-commerce sales. The e-retailing involvesRead MoreThe Impact Of Mobile Commerce On The Youth Market2677 Words   |  11 Pagesbeen assessed in order to evaluate the scenario of mobile commerce and understand the influence of mobile commerce on the purchasing behavior of youths. The aim of this literature review is to evaluate existing data and researches about mobile commerce and purchasing behavior of youth, in order to establish a relationship effectively and understand how mobile commerce affects the youth market. Differences between e-commerce and m-commerce: Throughout the 1990s, the introduction of internet and ecommerceRead MoreE Commerce : A New And Improved Way Of Shopping Essay2297 Words   |  10 Pagesto as e-commerce - a new and improved way of shopping (Wang, 2010). E-commerce connects consumers to their favorite products and stores from around the world from the comfort of their own homes - this entails greater accessibility, increased comfort and a diverse range of products from a variety of different shops to choose from. One particular example of an e-commerce organization that has grown immensely in the last decade is Amazon.com. Amazon, founded in 1994, is the world’s leading online retailRead MoreINTRODUCTION One the leading E-Commerce companies in India, SNAPDEAL was founded by Kunal Bahl and3400 Words   |  14 PagesINTRODUCTION One the leading E-Commerce companies in India, SNAPDEAL was founded by Kunal Bahl and Rohit Bansal in 2010. The initial parent company was Jasper InfoTech Private Limited. Snapdeal started as a daily deal platform but later diversified into product retailing across various categories. After Product retailing it changed to Pure Market Place Model, which allows e-commerce companies to save on storage and other inventory-related costs since the products are held by the merchants. SnapdealRead MoreEssay about Marketing Opportunities4985 Words   |  20 Pagesimprovement and innovation and is trusted by more than 10,000 customers in Queensland. Situation analysis The retail market changed over the last few years, it became more competitive than ever before. Therefore consumer buying patters changed as well. BBQfun increased they market share until 2010 steadily to $10m. Since 2010, sales dropped dramatically because of changes in the retail market, technology and changed consumer behavior. BBQfun has moderate pricing, extensive and high-quality productRead MoreEssay on Reiss Three Year Marketing Plan4683 Words   |  19 Pageshas 39 stores worldwide and is expanding rapidly. The following 3 year strategic marketing plan will demonstrate the steps Reiss need to take in order to become a dominant force in the UK and a strong international brand. Keys to success: †¢ E-business development †¢ International expansion †¢ Domestic market growth †¢ Product development †¢ Brand awareness †¢ Organization flexibility 2. SITUATION ANALYSIS 2. 1 MACRO ENVIRONMENT †¢ ECONOMIC o In order to tackle interest ratesRead MoreSituational Analysis : The Wildlife Fund Of Kenya1237 Words   |  5 Pagesto simply increase the brand visibility and its customer base in the competitive retail marketplace. In doing so, Freedom of Animals must be fast to adapt to the advancing technology in marketing. As the traditional form of direct marketing is weakening by the second, e-marketing through an online platform is the best way to keep in pace with the dynamic crowd. Fast forward to the present day, the rise of e-commerce and various social media platforms have made it easier to market to all consumer